Race to the November Elections: Political Ads and Attacks are Increasing

In every country, the elections are proven to be tense times where politicians do their best to persuade people to gain their trust and their votes as well. Who wouldn’t want to gain a seat in the government of one of the most powerful and influential nations of the world? But perhaps the most popular method for campaigning is through the use of ads. While campaign ads are practically legal and normal, there have been reports of an overall increase in the usage of ads in a negative way.

Several politicians and political groups have used attack ads to challenge their counterparts and even ruin their reputations. Figures show that candidates for state and federal office had spent over $395 million for ads compared to $286 on the year 2006. The intriguing fact is that more than half ads are offensive or negative. Political parties have increased the usage of negative ads while spending $150 million for it.

Evan Tracey, president of CMAG who tracks political ads, said that figures clearly indicate the need for political groups and their allies to quickly define their opponents and stage an engaged electorate. Candidates who do not follow this kind of strategy will most likely lose the election. This is alarming news indicating the sudden rise of negative ads to easily gain a seat and power in government.

Murkowski, the daughter of a former Alaska governor and senator, was targeted by campaign ads that were funded by the tea party movement in behalf of her challenger, lawyer Joe Miller. The Tea Party reportedly spent about $ 590,000 for the ads with about $ 400,000 during the final two weeks of the campaign period. The ads showed that Murkowski was liberal Washington insider who was not fully commited to opposing Pres. Obama’s proposed health care reform bill. Because Murkowski refused to respond to the ads, she now trails Miller in votes.

In the Florida race, Rick Scott and Bill McCollum spent over $70 million for their campaign ads alone. Scott, the one who built the giant Columbia/HCA hospital chain in the 1990s, financed his own campaign, airing ads that directly targeted McCollum’s stinking record. Not long after, McCollum and his allies fought back citing Scott’s forced resignation from his hospital chain especially during a time where there the company faced a Medicare fraud investigation. Eventually, Scott won the race but not without a tough fight.

Though not all aspiring politicians have resulted into head-butting politics, it is still an alarming fact that most of them would prefer such tactics. The recent campaign period have shown the importance of uncovering the liabilities of your opponents and be able to gain a significant edge over them. With the tightening of the race, we will be expecting for political ads to come with some of them doing some direct attacks.